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Behind the brand

DISCOVER

Rooted in a legacy of innovation and fearless design,

SP Sal Parasuco elevates outerwear beyond utility,

transforming it into a bold expression of style, strength, and contemporary luxury.

This is outerwear made to be seen, felt, and remembered.

SP Sal Parasuco is designed in Montreal and Italy. Youthful yet transgenerational,

the collections reimagine people’s relationship with outerwear by considering how each piece builds upon their personal style.

Highlights

SP SAL PARASUCO

F/W 2023

Los Angeles, USA

SP SAL PARASUCO

F/W 24 LAUNCH

Pitti UOMO FIRENZA, Italy

Parasuco stormed Pitti Uomo with the launch of his new high-end outerwear collection, instantly commanding attention. Bold silhouettes, precision tailoring, and elevated craftsmanship came together in a lineup that redefined modern luxury.

The collection generated major industry attention across the show, sparking conversations and earning coverage from influential fashion magazines such as The Way and Stay in Trend.

It was more than a launch, it was a standout moment. Cementing SP Sal Parasuco as a force shaping the future of contemporary menswear.

SP SAL PARASUCO

S/S 26 LAUNCH

Milan Fashion Week, Italy

SP by Sal Parasuco set Milan Fashion Week on fire with the unveiling of its Spring/Summer 2026 collection on September 23, 2025, at Magazzini Generali.

The show was a powerful celebration of the brand’s denim DNA—iconic, innovation-driven, and unapologetically bold. Alongside the outerwear reinforced the brand’s modern, fearless aesthetic—blending functionality with high-fashion edge—and completed a collection that felt confident, forward, and unmistakably Parasuco.